Who’s Eating Veggie Burgers?
Veggie burgers are growing in popularity as Americans look for ways to eat healthier.
The U.S. Department of Agriculture expects meat and poultry consumption to fall again this year…it was 12.2% less in 2012 than it was in 2007.
On the flip side, veggie burger listings on menus are up 17% since 2008, according to the National Restaurant Association. The trend is being fueled by the shift of more Americans to a more plant-based diet. According to a Harris Interactive study commissioned by the Vegetarian Resource Group, about 8 million adults in the United States eat diets without meat, fish or poultry.
Add to that number a growing number of health conscious and mostly younger consumers who now consider themselves “flexitarians,” meaning they have not given up meat entirely but look for opportunities to eat well without it. Today, about 4% of Americans aged 18 to 29 choose to eat a meatless meal at least once a week, according to Innova Insights. Even famed chef Mario Batali is on board and offers at least two special “Meatless Monday” entrées at 14 of his restaurants every week.
We have seen this trend among our restaurant customers. One of our favorite beachside restaurants, the Bayside Restaurant in Westport, Massachusetts…normally a great ‘fried seafood shop’… has done a booming business with our Jens and Marie Roasted Beet and Kale Burger.